Why Press Releases Are a Hidden SEO Asset

When most marketers think of SEO, they focus on blog posts, landing pages, and technical audits. But press release SEO optimization is one of the most overlooked—and powerful—strategies for improving your search visibility.

A well-optimized press release does more than just share news. It can:

• Improve your Google rankings

• Drive referral traffic

• Build high-quality backlinks

• Establish brand authority

And thanks to Newsmakers, getting your release published and optimized for SEO is fast, free, and focused on UK audiences.

What Is Press Release SEO Optimization?

Press release SEO optimization refers to the practice of structuring and formatting a press release so that it ranks higher on search engines like Google. It involves using:

• Strategic keyword placement

• Optimized headlines and subheadings

• Internal and external links

• Metadata and tagging

• Distribution on high-authority domains

When you combine this with effective press release services, the result is a news release that performs like evergreen content.

Why Use Newsmakers for SEO-Optimized Press Releases?

Unlike generic PR tools, Newsmakers is built with SEO in mind. Every time you submit press release content to their platform, your news is:

• Indexed by search engines

• Hosted on a UK domain with strong domain authority

• Automatically optimized for key SEO elements

• Embedded with hyperlinks and media (if needed)

And the best part? You can try their free UK press release distribution option to test the waters before upgrading to premium.

How SEO-Optimized Press Releases Work

When a press release is published through an SEO-aware platform like Newsmakers, it does more than inform—it acts as a ranking signal.

1. Targeted Keywords

Use keywords that people search for, such as:

• press release distribution UK

• online press release submission UK

• best press release distribution service UK

Place them in your headline, subheadings, body, and anchor links.

2. Structured Content

Include H2 and H3 headings, bullet points, and a clear layout to improve readability and crawlability.

3. Anchor Links and Citations

Linking to your website and using branded anchor text helps search engines understand your content hierarchy and boosts authority.

Best Practices for Press Release SEO

To get the most out of your release, follow these proven strategies:

✔ Write a Keyword-Optimized Title

Example: “UK Startup Secures Funding for Green Tech Innovation”
Incorporate a keyword like submit press release naturally into the body or subheadings.

✔ Use Location-Specific Terms

Phrases like free UK press release distribution tell Google where your audience is located—great for local SEO.

✔ Add Multimedia

Images and videos increase time-on-page and make your content richer. Newsmakers allows media attachments for maximum engagement.

✔ Include Calls to Action

End with a CTA that directs readers to your product, contact form, or landing page.

Real-World SEO Results: Newsmakers Case Study

An eCommerce brand in Bristol released a statement about its eco-friendly packaging initiative. By optimizing their press release for keywords like press release SEO optimization and publishing through Newsmakers, they achieved:

• A top-10 Google result within 72 hours

• Over 1,200 new site visits

• 18 high-authority backlinks from media partners

That’s the power of a well-written, well-placed press release.

The Link Between SEO and Distribution

You can write the most optimized press release in the world, but it won’t help unless it’s seen. That’s why distribution matters.

Newsmakers provides both submission and syndication to help your content appear on:

• Google News

• Industry-relevant websites

• UK-focused media outlets

This increases the authority and reach of your release—two major factors in search engine algorithms.

Common Mistakes to Avoid

Even with a great tool like Newsmakers, avoid these pitfalls:

• ❌ Keyword stuffing

• ❌ Using generic titles

• ❌ Forgetting to include your website

• ❌ Writing a press release like a blog post

Your content should sound human, clear, and newsworthy—just like this article.

Conclusion: Let SEO Work for You, Not Against You

If you’re already writing press releases, you might as well make them work harder. With press release SEO optimization through Newsmakers, your announcements do more than inform—they build visibility, credibility, and SEO power.

Take advantage of the platform’s press release services today, and give your news the attention it deserves—online and in the search rankings.

👉 Ready to get started? Submit your press release and make SEO part of your PR strategy.